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Cellar Door Prices
"Carl"
post Jul 12 2001, 10:44 PM
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Can anyone explain why it is that some liquor chains can sell wines for less than winery cellar door? Surely going direct to manufacturer (winery) cuts out so many costs (transport & delivery, packing, insurance, retail markup, plus GST on all that), yet many cellar door prices are still much more than retail. To me it's such a discouragemnt from actually bothering to visit some wineries!



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"Jeff"
post Jul 13 2001, 05:04 PM
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Friends from Brisbane got burnt.
On a visit to the Barossa they bought some very tastey stuff only to find cheaper at Dan Murphy's. The only reason I say they got burnt is because they bought commercially available wine stock at the cellar door and forwent the younger non commercially available cellar stock cause it wasn't right to drink ---yet.
12 months on I'm surprising them with this younger stock that, now a bit more mature, is better than the commercial stuff they bought.
Buying at the cellar door is a learning experience. If you pay a bit more so what . WHAT PRICE EDUCATION.



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