Emu Wine Company

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Reynell Rd
Reynella SA 5161
Phone: 08 8392 2222
Fax: 08 8392 2154
Email: corporate@cwines.com.au

the emu Wine Company is owned by Constellation. It is located in Reynella, in the McLaren Vale wine region of South Australia's Fleurieu Peninsula.
As the 21st century dawns, millions of wine drinkers all around the world are tasting Australia's wine export success. But few will be aware that this success story's first chapter was written in London in the 1860s by the Emu Wine Company.

The Emu Wine Company, began life in London in 1862 and soon the famous Emu burgundy trade mark became the sign of premium Australian wines in Europe. Its home was London's Hanover Square.

Here, behind St George's Church, the cellars, adjacent to the church's underground vaults, were stocked with wines from the best Australian producers.

Business began slowly at first as high shipping costs and wages made Australian wines expensive compared to European wines. So to stimulate trade, Australian wines were entered into the international wine exhibitions in Paris, London, Vienna, and Bordeaux.

Soon the much-anticipated success arrived when 39 awards were won at the Paris Exposition of 1889 including a Grand Prix award for overseas wines.

Within six years, the Emu Wine Company was exporting over 700,000 gallons of wine to Europe and had appointed its own representative in Australia, who would drive from vineyard to vineyard, winemaker to winemaker, sourcing wines for export.

Back in Australia the company played an important role in building the local wine industry.

The growth and prosperity of McLaren Vale was largely founded on the English trade, with the staple export being dark, high alcohol, ferruginous reds. While imported for the English wine trade, these wines were also welcomed by the medical profession, who prescribed them as tonics for British housewives.

By 1925 the Emu Wine Company was the largest importer of Australian wines into the UK as well as Canada. To keep up with demand, in the 1930s the company began to blend and mature its own wines after buying cellars and vineyards at Morphett Vale, just south of Adelaide.

Then in 1938 one of Australia's most respected winemakers and technical geniuses, Colin Haselgrove, became Technical Director and Managing Director of the Emu Wine Company.

This winemaking guru spent half his working life forging the company's enviable reputation as a quality wine producer and renowned exporter. Such was his industry standing that even Max Schubert, the creator of Grange, described Colin Haselgrove as “something out of the ordinary” and said he always looked up to him.

Colin Haselgrove boldly led the Emu Wine Company into expansion following World War II with the purchase of the Valencia Wine Company in Perth's Swan Valley and Western Australia's oldest winery, Houghton.

By the 60s annual shipments had grown to over 2 million litres of wine plus 136,000 litres of brandy, shipped in stainless steel tanks to London where it was bottled for the UK, Canada and other ‘empire' countries.

Then in 1976homas Hardy and Sons acquired the Emu Wine Company ensuring that the Company continued its 140 year tradition of sourcing the best wines from Australia's premium wine growing regions and leading winemakers for the enjoyment of wine lovers around the world.

Proudly it continues to offer a remarkable portfolio of wines that has been sourced and produced with exacting standards and great confidence in the ability of Australian wines to stand tall on the world's wine stage.


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  • Fleurieu Peninsula
  • McLaren Vale
  • South Eastern Australia

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