New White Rabbit brewery and cellar door to open in Geelong

At the Little Creatures Brewery to add to the brewery village experience

Media release
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White Rabbit Dark Ale

White Rabbit Dark Ale

 

Lion and one of Australia leading craft brewers, White Rabbit, are pleased to announce that plans are underway to build a new White Rabbit brewery and cellar door in Geelong. Construction is expected to commence in April 2015 and complete by the end of the year.

In November, Lion announced that it was relocating its White Rabbit brewery in Healesville to the Little Creatures Brewery site in Geelong to meet growing demand for White Rabbit beer. Plans for the new brewery have now been approved by Geelong City Council and professional services firm, BECA, will lead the construction with Victorian contractors appointed where possible.

The brewer is also finalising plans for a White Rabbit Cellar Door and expects to submit a planning application to Geelong City Council in the coming weeks. The intention is for the new cellar door to offer a unique beer and food tasting and education environment for visitors, along with a ‘general store’ showcasing Victoria’sbest craft produce.

“Whilst we will greatly miss the charm of Healesville, we are very much looking forward to calling White Rabbit Brewery and Cellar Door, Geelong our new home. It will allow us to grow the White Rabbit brand, increase production and further explore our ethos of “Fermentation with Imagination”, said Lion Craft Director, Gordon Treanor.

“What is particularly special about our new White Rabbit Brewery’s design is a barrel hall which will enable us to develop a range of beers using old world brewing techniques blended with new world thinking. We will be barrel fermenting, souring and developing beer styles, using a range of new and old wine and spirit barrels – something we have not yet seen on a large commercial scale in Australia,” Treanor added.

Without wanting to give too much away, Treanor said craft lovers may see some new ales join the White Rabbit family in the near future.

“With the additional space at our new brewery, we will be able to explore and experiment freely which means we will have the capacity to introduce some interesting new recipes, nothing is off limits”.

To be located on the same Geelong site as the Little Creatures Brewery, the new White Rabbit Brewery will add to the brewery village experience. Visitors can grab a meal with family and friends at the Canteen, and enjoy regular brewery tours, entertainment and an artisan market on the second Sunday of every month.

“We think our new White Rabbit Brewery will provide another great platform to celebrate the craft beer category, whilst driving additional tourism to Geelong and creating opportunities for other venues and the local community more broadly,” Treanor said.

It is expected that White Rabbit Brewery, Geelong will be open to visitors by summer. White Rabbit Brewery, Healesville will remain open to the public until Friday 29 May 2015.

Regions

  • Bellarine Peninsula (VIC)
  • Geelong and Bellarine Peninsula (VIC)

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May 04th, 2015
 
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