The Growers (once AbbeyVale) are located in Yallingup, Margaret River, Western Australia South West. It was incorporated in September 2002 by viticulturist and winemaker Phil May. The early days of the business operation were undertaken at Phil's "Peppermint Grove" vineyard in Pemberton, Western Australia. Sixteen other vineyards from six of the regions of south-west Western Australia joined the business in March 2003.
The Growers commenced leasing of the established and mature AbbeyVale property in May 2003 and the business base was moved to this premier Margaret River address at this time. As tenants of the AbbeyVale property, initially The Growers were able to gain market access by utilizing the existing AbbeyVale brand. While AbbeyVale offered immediate market acceptance, it became necessary to establish brands within the company's ownership. The next stage of our brand positioning was to promote our entire range under a simplified portfolio where all products are marketed under the single "Growers" umbrella.
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