1000km Art Trail launched in Western Australia

Silo Art Trail forms the state's largest outdoor art gallery

Media release
Subscribe to VisitVineyards.com
Creation in motion, WA Silo Art Trail

Creation in motion, WA Silo Art Trail [©WA Silo Art Trail]

WA Silo Art Trail work in progress

 

A recently completed 1000km silo art trail spanning Western Australia's agricultural heartland has become a welcome boost to the State's regional tourism offering with thousands of interstate and intrastate tourists already visitors to Western Australia's largest outdoor art gallery.

The PUBLIC Silo Trail, completed in September 2018 by cultural organisation FORM in partnership with the State's largest grain handler CBH Group, is set to become one of Western Australia's iconic drive trails linking together strong cultural narratives, storytelling and world class art, along one self-drive route.

“It's a trail that invites people to explore their state by putting art in unexpected places and using the agricultural assets that form the backbone of our economy” FORM Executive Director Lynda Dorrington said.

Amid ailing visitation numbers compared to the rest of Australia, the PUBLIC Silo Trail offers another compelling reason for the highly lucrative self-drive, caravan & camping and grey nomad market to visit Western Australia.

In a recent report by the Australia Council for the Arts titled International  Arts Tourism: Connecting Cultures, art tourism had been identified as one of the major key motivators for visitation to Australia. The report found that “Over the last five years, art has played an important and growing role in driving international tourism to Australia, allowing visitors to engage with the uniqueness, depth and diversity of Australian culture, support local economies and share Australian stories and perspectives with the world”.

The completion of the trail also comes at a time when Tourism WA recently announced a new global tourism campaign positioning Western Australia as the road trip state. The campaign aims to encourage visitors to discover Western Australia through the many self-drive holiday routes across the State.

Recent large scale tourism investment and successes like the multi-million dollar Katanning Premier Mill and Field of Light: Avenue of Honour, have bolstered confidence in regional tourism and have demonstrated that culture and the arts can aid in attracting substantial visitor numbers from outside traditional tourism centres.

Since the inaugural silo was completed in 2015, the PUBLIC Silo Trail has become a transformative force and catalyst for positive change in the local communities where the silos are located. In the town of Pingrup, the PUBLIC Silo Trail has spurred local enterprise. FORM Project Manager said “…in the lead up to the Pingrup silos being painted in September, the Pingrup Community Resource Centre saw the opportunity that the project would bring to the small farming community, and reopened Pingrup's only café, to capitalise on the increased attention and visitation that the project would bring”.

The trail took seven artists a total of 92 days to paint six silos using over 1,700L of paint over a three year period to transform Western Australia's rural heartland into an open 'truly public' art gallery. It's a trail that truly celebrates the distinctiveness of the regions through unique and world class mural art.

With the physical painting of the silos complete, attention has now turned to the promotion of the PUBLIC Silo Trail through a dedicated and informative website, interpretive signage at each site, as well as a suite of brochures and marketing collateral that will be made available at Visitor Centres and Community Resource Centres to encourage further discovery.

 See more at www.publicsilotrail.com »

 

Our Recommendations

To see our recommendations, ratings and reviews you must be a logged-in subscriber.

To subscribe please enter your email address in the "Subscribe Now - it's Free" box on the right and click the "Join" button, or fill in this form >

January 15th, 2019
 
Subscribe today - it's free
Subscribe Button

Subscribe now - for news and reviews, our newsletter (optional), to join our forums, and more.

Enter your email address and click the Subscribe button. We respect your privacy.

Log in

Enter your username...

Enter your password...

Log In Button

Forgotten your password?

Subscribe

Kerry's corner - your free benefits

Advertisement

Competitions
Premium listing